I help teams make better product, care, and program decisions by understanding what people need, do, and choose.

Understand what is happening and why it matters.

• Ethnographic & Contextual Inquiry

  Fieldwork-based research that reveals the cultural, systemic, and everyday forces shaping behavior and decision-making.

• Stakeholder Interviews & Fieldwork

  In-depth conversations and observation that surface the reasoning, tensions, and practical realities behind what people say and do.

• User Testing & Journey Mapping

  Observing real experiences to identify where usability, trust, and adoption break down, and where they can be strengthened.

Turn grounded insight into a clearer way forward.

• Research & Project Design

  Defining the right questions, methods, participants, and timeline before the work begins.

• Product & Positioning Strategy

  Turning grounded insight into a clear point of view on what to build, how to communicate it, and who it needs to serve.

• Roadmap & Prioritization

  Helping teams decide what to tackle first, what to test next, and where research can create the most value.

Build trust, align teams, and navigate high-stakes decisions.

• AI & Ethical Risk Advisory

  Identifying where an AI or digital product could erode trust, and building safeguards before scale.

• Workshop Facilitation & Alignment

  Structured sessions that help cross-functional teams reach a shared, actionable direction.

• Trust & Safety Frameworks

  Practical guidance for handling sensitive data, vulnerable users, and high-stakes decisions responsibly.